Diving-related deaths, particularly in the 45-plus age group are overriding issues of fitness (wellness and/or impairment by drugs and alcohol), gear maintenance and checks, and the lack of a diving buddy.
On behalf of NZ Underwater, Fathom strategised a campaign to address these issues in a pragmatic manner via funding from Water Safety NZ. With funding approved, a full campaign was developed and implemented within the significant constraints of the budget.
The campaign components include and logo design, sticker production, PR production, native advertising and multiple video formats.
Content marketing forms a central part of many Fathom client's promotional plans.
For Fathom founder Jeff Strang, the opportunity to join the Dickey Boats team on a delivery voyage of its flagship Semifly 45 from New Zealand to Australia presented the perfect mix of professional expressionism and justified escapism.
The ten-day journey is explored from multiple viewpoints - the technical and safety aspects of blue-water deliveries, the vessel's capabilities in such conditions and the points of interest on the voyage for a similarly inspired sailor.
'Opua to Sydney - traversing the Ditch on a Dickey Semifly 45’ appeared in Club Marine Magazine, and as PR in heavily edited short-form across the various marine publications. It now ranks as one of the company's top SEO performers on the Dickey Boats' website.
Stabicraft Boat's local Invercargill dealership, Stabicraft Southern required a full content-management-based website to showcase its range of new vessels, traded vessels and mechanical services.
The site needed to be close to 100% reliable, be simple and secure for the team to access and manage stock, while featuring design, tone and language appealing to its boating fans in the southern region.
Fathom's customised design solution met the company's requirements, adhering to the brand's values while leveraging the numerous benefits of one of the world's most robust web development platforms.
Iconic New Zealand menswear label Rodd & Gunn celebrates each fashion season release with the production of its anchor marketing product, the Gunn Guide.
Showcasing the brand's vision, the Gunn Guide tells an immersive story of exotic locations, high-quality, sustainable garment design and development and an inspirational "Gunn Guy" lifestyle of fashion, adventure and cuisine.
The printed products feature in stores around the world and serve as anchor content, re-purposed across Rodd & Gunn's digital channels.
Fathom manages all interviews, copywriting and assists with editing the final product.
Five-time IndyCar champion, Scott Dixon became a Rodd & Gunn ambassador mid-2019.
The New Zealand-born champion's hectic schedule requires the Fathom contractor to conduct interviews with Dixon remotely, crafting the chats into curated blog pieces suitable for a variety of Rodd & Gunn outbound marketing.
It's a privilege to be trusted with access to such superstars, managing the process quickly and respectfully.
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