Copywriting

Your story, your voice.

Your voice matters. The way you communicate with clients in person has a lot to do with your success.
The same principle applies to marketing. As copywriters of choice for some of New Zealand’s most iconic brands, Fathom specialises in communicating in the language your audience understands.

Words by application

SEO copywriting

SEO copywriting

Search engine optimised copy for web marketing
SEO copywriting

SEO copywriting

Search engine optimised copy for web marketing
The essence pf professional content marketing, SEO copywriting utilises online search analysis tools to optimise your content to the browsing behaviours of your audience. What terms are customers using to discover products in your category and how do we seamlessly integrate them into compelling storytelling? SEO copywriting anchors your website's journey to the first page of Google.
Advertising copy

Advertising copy

Short form attention-grabbing copy with a call-to-action
Advertising copy

Advertising copy

Short form attention-grabbing copy with a call-to-action
Outstanding advertising copy is art in action. More than a catchy headline, great ad copy captures the imagination in moment, delivering the message, your values and a call-to-action in style. Ad copy is not a task for a layman.
Feature writing

Feature writing

Long form copy for deep consumer engagement across multiple formats
Feature writing

Feature writing

Long form copy for deep consumer engagement across multiple formats
Long form copy is a powerful when created by storytelling expert. Fathom frequently utilises feature writing as an anchor component of a campaign. It may be used standalone in print or online, then sliced and diced to create social media and/or advertising copy as the campaign progresses.
Website copywriting

Website copywriting

Engaging headlines, concise descriptions and short copy for websites
Website copywriting

Website copywriting

Engaging headlines, concise descriptions and short copy for websites
As most website designers can attest, the hardest part of a quality site build is the copy. DIY websites are routinely let down by poor writing, professional builds still face roadblocks with words. The services of a professional copywriter make a good site great, harnessing the substance of your story and selling it to the world.

Work we like.

Survive the Dive - Fit, Check, Signal

Survive the Dive - Fit, Check, Signal

NZ Underwater / Water Safety NZ
A multi-media safety campaign funded by Water Safety NZ to promote self-awareness, behavioural change and best on-the-water practice specific to scuba divers, snorkelling food gatherers and rapidly growing spearfishing community.
Survive the Dive - Fit, Check, Signal

Survive the Dive - Fit, Check, Signal

Diving-related deaths, particularly in the 45-plus age group are overriding issues of fitness (wellness and/or impairment by drugs and alcohol), gear maintenance and checks, and the lack of a diving buddy.

On behalf of NZ Underwater, Fathom strategised a campaign to address these issues in a pragmatic manner via funding from Water Safety NZ. With funding approved, a full campaign was developed and implemented within the significant constraints of the budget.

The campaign components include and logo design, sticker production, PR production, native advertising and multiple video formats.

Opua to Sydney - traversing the Ditch on a Dickey Semifly 45

Opua to Sydney - traversing the Ditch on a Dickey Semifly 45

Dickey Boats
A content marketing editorial feature produced tell the trans-Tasman delivery story of a Dickey Semifly 45. Published in Club Marine magazine, the feature is a key SEO performer on the Dickey Boats website.
Opua to Sydney - traversing the Ditch on a Dickey Semifly 45

Opua to Sydney - traversing the Ditch on a Dickey Semifly 45

Content marketing forms a central part of many Fathom client's promotional plans.

For Fathom founder Jeff Strang, the opportunity to join the Dickey Boats team on a delivery voyage of its flagship Semifly 45 from New Zealand to Australia presented the perfect mix of professional expressionism and justified escapism.

The ten-day journey is explored from multiple viewpoints - the technical and safety aspects of blue-water deliveries, the vessel's capabilities in such conditions and the points of interest on the voyage for a similarly inspired sailor.

'Opua to Sydney - traversing the Ditch on a Dickey Semifly 45’ appeared in Club Marine Magazine, and as PR in heavily edited short-form across the various marine publications. It now ranks as one of the company's top SEO performers on the Dickey Boats' website.

Stabicraft Southern Website

Stabicraft Southern Website

Stabicraft Boats
Stabicraft Southern's dealer website, designed and developed by Fathom to showcase and manage stock and mechanical services. The build features design, tone and language crafted to appeal to the southern boating community.
Stabicraft Southern Website

Stabicraft Southern Website

Stabicraft Boat's local Invercargill dealership, Stabicraft Southern required a full content-management-based website to showcase its range of new vessels, traded vessels and mechanical services.

The site needed to be close to 100% reliable, be simple and secure for the team to access and manage stock, while featuring design, tone and language appealing to its boating fans in the southern region.

Fathom's customised design solution met the company's requirements, adhering to the brand's values while leveraging the numerous benefits of one of the world's most robust web development platforms.

The Gunn Guide

The Gunn Guide

Rodd & Gunn
The Gunn Guide serves as Rodd & Gunn's seasonal anchor marketing product, showcasing the brand's vision, its garments and the Gunn Guy lifestyle in print and digital formats.
The Gunn Guide

The Gunn Guide

Iconic New Zealand menswear label Rodd & Gunn celebrates each fashion season release with the production of its anchor marketing product, the Gunn Guide.

Showcasing the brand's vision, the Gunn Guide tells an immersive story of exotic locations, high-quality, sustainable garment design and development and an inspirational "Gunn Guy" lifestyle of fashion, adventure and cuisine.

The printed products feature in stores around the world and serve as anchor content, re-purposed across Rodd & Gunn's digital channels.

Fathom manages all interviews, copywriting and assists with editing the final product.

Scott Dixon Interviews

Scott Dixon Interviews

Rodd & Gunn
Fathom interviews five-time IndyCar champion, and Rodd & Gunn ambassador Scott Dixon, to created short blog pieces suitable for a variety of outbound marketing.
Scott Dixon Interviews

Scott Dixon Interviews

Five-time IndyCar champion, Scott Dixon became a Rodd & Gunn ambassador mid-2019.

The New Zealand-born champion's hectic schedule requires the Fathom contractor to conduct interviews with Dixon remotely, crafting the chats into curated blog pieces suitable for a variety of Rodd & Gunn outbound marketing.

It's a privilege to be trusted with access to such superstars, managing the process quickly and respectfully.

Getting to know you

From the moment the first word is typed, it’s vital we understand who you are, what you stand for, and why customers care about your business. When you speak, we’ll listen and learn. Exceptional copy is no accident, it’s founded in the insights of your business.

Too easy!

We know you’re busy and we know you care, it’s our job to make this easy. And we will. In many cases our regular clients send us an email brief and deadline and the next time we talk is on delivery. If more input is needed we’ll always ask but your time is valuable and we respect it.

Our Clients Say...

Dickey Boats
"Fathom is in the minority, exceeding our expectations consistently, and at a strategic level, while delivering across multiple platforms in web, print, PR and branding. "
Jason & Tristin Dickey, Dickey Boats Ltd.
Rodd & Gunn
"Fathom brings a unique ability to understand our brand and our team’s personalities, translating it into crafted stories of Rodd & Gunn’s distinctiveness for customers around the world.
Rodd & Gunn

What else?

Strategy

research, planning and implemetation

Brand development

design and deployment

Platform devlopment

web/app design for marketing and commerce

Content Marketing

storytelling and video

Campaign Management

deployment, management and reporting

Visual Communications

design and illustrations for marketing collateral

Coffee is on us

Need to know more? Not a problem, there's much to discuss.
And when you speak, we'll listen.

Let's talk!

Friends we call regulars

dickey boats logoAnglers PlanetRodd and Gunn logoair purity logoStabicraft BoatsNew Zealand Underwater